Websites that have extremely negative or malicious reputations. Also use the Lowest rating for violations of the Google Webmaster Quality Guidelines. Finally, Lowest+ may be used both for pages with many low-quality characteristics and for pages whose lack of a single Page Quality characteristic makes you question the true purpose of the page. Important: Negative reputation is sufficient reason to give a page a Low quality rating. Evidence of truly malicious or fraudulent behavior warrants the Lowest rating.
QUOTE: “I don’t think we even see what people are doing on your website if they’re filling out forms or not if they’re converting to actually buying something so if we can’t really see that then that’s not something that we’d be able to take into account anyway. So from my point of view that’s not something I’d really treat as a ranking factor. Of course if people are going to your website and they’re filling out forms or signing up for your service or for a newsletter then generally that’s a sign that you’re doing the right things.”. John Mueller, Google 2015

One of the things Google looks at when ranking a page is the content on that page. It looks at the words on the page. Now picture this, if every word on, for instance, a blog post about a digital piano is used 2 times, then all words are of equal importance. Google won’t have a clue which of those words are important and which aren’t. The words you’re using are clues for Google; it tells Google and other search engines what the page or post is about. So if you want to make Google understand what your page is about, you need to use it fairly often.
QUOTE: “Keyword Stuffed” Main Content Pages may be created to lure search engines and users by repeating keywords over and over again, sometimes in unnatural and unhelpful ways. Such pages are created using words likely to be contained in queries issued by users. Keyword stuffing can range from mildly annoying to users, to complete gibberish. Pages created with the intent of luring search engines and users, rather than providing meaningful MC to help users, should be rated Lowest.” Google Search Quality Evaluator Guidelines 2017
Anchor Text is the visible text on a link or button that you can click on. Google uses this text to determine what the linked page is about. For example, if you set "Learn More About Bike Repairs" as the Anchor Text for the link that goes to your repairs page, it tells Google that the linked page is most likely about bike repairs. When building your site with our site builder, make your Anchor Text as descriptive as possible and avoid using generic Anchor Text like "Click Here" as this doesn't help Google categorize your pages whatsoever.
So what are the rules of thumb here? First and foremost, it’s very important that your content is easy to read. Of course, you should use your keywords in your text, but don’t stuff your keywords in almost every sentence. In general, if 1 or 2% of all words of your copy, is your keyword, then you’re not overdoing it. Make sure your keywords are well-distributed throughout your text. Don’t put all your keywords in the first paragraph thinking you’re done with that part of the optimization. Naturally spread the keywords throughout your page or post. Use your keywords in a subheading or a couple of subheadings, depending on the length of your page or post. And use the keyword in your page title, first paragraph and your meta description. You can find all of these recommendations in the SEO analysis of Yoast SEO.
Place strategic search phrases on pages. Integrate selected keywords into your website source code and existing content on designated pages. Make sure to apply a sug­gested guideline of one to three keywords/phrases per content page and add more pages to complete the list. Ensure that related words are used as a natural inclu­sion of your keywords. It helps the search engines quickly determine what the page is about. A natural approach to this works best. In the past, 100 to 300 words on a page was recommended. Many tests show that pages with 800 to 2,000 words can outperform shorter ones. In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers.
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