Your website is the “hub” of your online brand – so, it’s important to have regular checkups to ensure everything is in order. It’s also important to note that your website is a living digital property, it’s typically not stagnant for long periods of time. In any given year, content is added and/or removed from your site. It is for this reason that audits should occur on a regular basis. We recommend that websites be audited at a minimum of once per year. That allows your teams to fix critical issues as they arise.
What would be the purpose of/reason for moving back to a different url? If its been a few years, I’d leave it alone unless you watched everything decline since moving to the main url. Moving the forum to a new url now would probably be a bit chaotic, not only for your main url but for the forum itself…. Only reason I could imagine myself moving the forum in this scenario would be if all those links were really awful and unrelated to the url it currently sits on…
Thank you for the great checklist. It is really useful and gave us a couple of new hints on optimization process. We’ve been using WebSite Auditor and found it exremely helpful in site’s structure and content analysis, bringing all the statistical information on the validation errors, social mentions, duplicate stuff, etc. under one roof. Still there is so many different SEO information you sometimes cannot understand what to start with. Fortunately you answered this question. Thank you again!
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